Socially conscious company Edge of Ember needed a modern but feminine logo to represent their fashion philanthropy brand. Described as 'an evolving series of accessories handcrafted by local artisans in developing Asia', the company collaborates with people in places like Cambodia, Nepal and Vietnam and reinvests part of their profits back into the communities.

Focusing on the concept of linking communities (artisans to buyers) as well as the cyclical nature of the business (profits going back to these communities), the logo below was developed. The lotus flower is a ubiquitous symbol all around Asia and here is hand-drawn with a single connected stroke, stylized to resemble the flames of a fire. It's a feminine visual—itself a representation of beauty and awakening—that softens the angles and lines of the typography.

The logo was applied to business cards which feature a unique die-cut to accentuate the lines of the lotus.

A unique project that involved name generation, thematic branding and logo and identity system creation, the company behind Knight on Wyndham expected only the most creative solutions for their one-of-a-kind serviced apartments. In addition to developing the visual motif, the design team conceptualized and produced individual art pieces for each floor, and created business literature, marketing collateral, and outdoor advertising for the launch.

Shown here is the GLORY themed apartment, depicting Sir Lancelot in the style of Andy Warhol.

Created at KactusDesign